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Can You Lose Your Trade Mark? Sega Just Have!

Sega, one of the worlds most famous arcade game producers have lost their rights to 'Shenmue' after a extended period of inactivity. Trade mark registrations can technically be made to last forever, so long as you keep up to date with it. Sega have recently shown what happens when you ... More >>

Trade Marks, bidding on keywords, Know your online rights!

There have been several cases over the past few months of companies making cases for trademark infringement based on the bidding of keyword searches on GoogleAdwords and other search engines. (Google Adwords removed their policy of excluding trademarked keywords in their bidding in 2008.) ... More >>

Calls for Community Trade Mark Renewal Fees to be Cut

As reported on World Trade Mark Review, there have been calls on OHIM to cut trade mark renewal fees. These exceed filing fees, are often more than a thousand pounds, and requires no examiner time or deliberation. Simply the press of a button. The prospects of such a voluntary reduction in budge... More >>

Word Marks? Logo Marks? What's The Difference?

So a trademark is your brand, which can be in a form of a word, picture, symbol, or a combination of these. Interestingly enough, 3D objects and sounds can also be registered aside from word trademarks and logo marks. What it does, is to seperate your brand from other goods and services that you... More >>

Lush v Amazon - the lessons for all businesses with a web presence

Alex: So plucky UK company LUSH has defeated the mighty US retail steamroller AMAZON in the UK court Mark: Yes, there were several parts to the case Alex: But it revolved around the LUSH trademark? Mark: Lush brought the case after it found Amazon bid on keywords containing ‘lush&rsquo... More >>

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