What is not allowed as a registered trade mark?
Trade mark applications will be refused if the trade mark describes your goods or services or any characteristics of them:
- Leather Handbags
- Japanese Plates
- Cheaper Flooring
Examiners will also refuse to register trade marks which are made up of descriptions customary in your line of business:
- Tastes Great Chocolate
- Built To Last Beds
- Taxis Direct
Trying to get around the distinctiveness or common phrase barrier by intentional misspelling does not work:
- Klever Klene
- Supa Food
Your trade mark application will also be turned down if it includes offensive words or images; is against the law in any way e.g. promoting illegal activities; or is deceptive – attempting to persuade the public that your goods and services have a quality which they do not.