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Word Marks? Logo Marks? What's The Difference?
So a trademark is your brand, which can be in a form of a word, picture, symbol, or a combination of these. Interestingly enough, 3D objects and sounds can also be registered aside from word trademarks and logo marks. What it does, is to seperate your brand from other goods and services that you... Morekeyboard_arrow_right
Lush v Amazon - the lessons for all businesses with a web presence
Alex: So plucky UK company LUSH has defeated the mighty US retail steamroller AMAZON in the UK court Mark: Yes, there were several parts to the case Alex: But it revolved around the LUSH trademark? Mark: Lush brought the case after it found Amazon bid on keywords containing ‘lush&rsquo... Morekeyboard_arrow_right
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